dream. design. refine.

Jared Hall-Dugas, UX

I have been a designer for more than two decades now, collaborating with diverse sectors such as utilities, military, and video games.

My expertise lies in a wide range of domains including user experience (UX), branding, logo creation, lean user-driven design strategies, monetization techniques, and game design innovation.

Portfolio

Skills

  • Experience Design

    Crafting intuitive and impactful user experiences that bridge human needs with innovative solutions. Using a deep understanding of user behavior, a flair for creative problem-solving, and a relentless focus on usability, ensuring every interaction is meaningful and enjoyable.

    • Wireframing

    • Prototyping

    • Product Strategy

    • Usabiity Testing

  • Brand Focused

    Specializing in developing unique brand identities that resonate deeply with audiences. My approach combines analytical insight with creative vision, creating memorable brands that stand the test of time and market shifts.

    • Logos

    • Brand Guidelines

    • Design consistency

    • Brand Strategy

  • Customer Driven

    Understanding and anticipating the needs and preferences of customers to guide every decision. Empathy fuels my ability to design solutions that not only meet but exceed customer expectations, fostering loyalty and driving business success.

    • Empathy

    • Data-Driven Decisions

    • Personalization and Customization

    • Continuous Improvement

“I believe he really shines in keeping the product goals in mind and working with others to stay on that path and work together. He's super fast, resourceful, and always curious about new tools and techniques.”

Kat Dolan, UX Designer

“I always found Jared to be a passionate, knowledge-seeking individual, and it's obvious he cares deeply for the projects he is on. He is not the kind of person that sits idle when a problem presents itself, rather he chases the answer.”

Jeff DePuy, Art Director

“I was especially appreciative of Jared's ability to let me ask questions, try out new ideas, and truly own the projects I was tasked with. Jared's ability and willingness to empower and support those under his leadership is remarkable”

Mara Patton, Game Designer

Resumé / CV

Senior UX Designer

General Dynamics (Sep 2020 - Sep 2022)

  • Worked on classified software projects for the US Military

  • Utilized Unity Engine to build prototypes for VR/AR experiences

  • Led a team of designers and researchers on highly technical design specs

  • Built a core design system and modular prototypes in Axure

Lead Product Designer

National Grid (Oct 2022 - present)

  • Designed three internal products to update legacy utility software

  • Managed a team of five designers and researchers, developing skills at all levels

  • Launched a community website guided by data research and rapid iteration

  • Organized and led multiple workshops to encourage inclusive design thinking culture

Product Designer

Kessel Run, USAF (May 2018 - Aug 2020)

  • Contractor & later Government Civilian for US Air Force

  • Received 2019 Gen. O Spencer Innovation award

  • Led team exploring micro-front end development

  • Supervised 5 designers, provided support, did annual reviews

  • Maintained/expanded Kessel Run's design system for 20 teams

  • Established/managed Kessel Run brand

  • Trained in Lean methodologies from Pivotal Labs

  • Created office design elements, managed Booster Club store

Lead UX Designer

Disruptor Beam (Apr 2015 - Mar 2018)

  • Created prototypes and designs using Sketch, Adobe XD, C#, and Unity

  • Worked with the art director to set the art style

  • Developed UX templates in Unity

  • Used player data and research to enhance designs

  • Managed design team documentation

  • Designed and implemented UI/UX for platform commerce systems including special offers, in-game stores and gambling systems

  • Monetization design for free to play top-100 grossing mobile product that was featured in Google Play and iTunes App Store

Founder / Lead Designer

Rotary Games (April 2014 - April 2015)

  • Co-founder and lead scripter for small startup company

  • Scripted all gameplay including AI, player movement, player combat, health system, UI, menu systems, character selection, and boss cinematics

  • Helped facilitate kickstarter campaign including social media, regular updates and press inquiries

Lead Commerce Designer

WB Games, Boston (Jan 2013 - Feb 2014)

  • Increased revenue by 10% in one year by consolidating catalog offerings, revamping layout, and streamlining purchase points

  • Designed in-game currency that became the top selling item in the store, used for in-game services to improve the user experience

Senior Game Designer

WB Games, Boston (Sep 2004 - Jan 2013)

  • Designed and implemented 4 raids and 20+ instances including AI behaviors, boss fights, quests, storylines, unique loot systems, dungeon progressions and replayable game systems

  • Spearheaded the free-to-play conversion of our AAA MMO by overseeing the accessibility initiative and overhauling our initial player experience

Contact me.

jaredhd@gmail.com
(617) 470-5003